Last modified

July 23, 2024

Hub

Client Study

Created by

Erki All

Pala Petfoods, a raw dog food company needed a robust and simple content production system that drives consistent and high-quality organic traffic to their website.

They ran the numbers and determined that SEO would be far too expensive for them at their current stage. At the same time, relying on paid ads was also not a sustainable strategy in the long term.

With the help of ContentGecko, Palapets was able to reduce the investment needed for SEO, which made it possible to achieve positive ROI in the planned timeframe.

#1 ranking content worldwide in 3 months

Can my dog eat X

We made raw dog food easy as kibble. Pala is air-dried raw food made of 100% natural ingredients, selected for their digestibility and nutritional values.

palapets.com

“Great solution even for a small team. I can focus on other tasks while ContentGecko handles our website content.”

Mikael Öling Head of Marketing at Pala Petfoods

The overarching strategy was to find the untapped potential for content in the highly competitive field of raw dog food and to fix technical issues on their Shopify platform that directly caused harm to traffic growth.

Results after 6 months of working with ContentGecko:

Their Story

One man’s quest to find the best diet for his dogs

After his family adopted a second dog, Prabha Natarajan, the founder, started paying attention to their diet as one of them had an allergic reaction to some foods.

Not happy with the quality of the ingredients and the number of fillers in their food, he switched over to a different premium brand, without much success. After trying several other brands over the years, with varying levels of success, Prabha arrived at the inevitable conclusion – if he wanted the best food for his dogs, he will have to make it himself. And that is how Pala came into being.

Their Goal

Build a sustainable SEO content system for maximum ROI

Their whole marketing is on the shoulders of Mikael — a brilliant marketing machine with an executive mindset. As all good marketers know there are countless moving parts and the organic traffic pursuit is only a small slice of the whole cake.

With the help of ContentGecko, Mikael aimed to automate as much work as possible and find a sustainable way to produce content and see real business results from it.

Their Solution

Focusing on topical authority and finding untapped potential in the worldwide market

ContentGecko combines the client’s product and market knowledge with aggregated SEO data to build and execute a content strategy for sustainable growth.

After that, it’s all about execution. For Pala Petfoods, it was a monthly three-step solution.

Step 1

Gecko produces monthly content

Step 2

Client fact-checks the content and uploads it to Shopify

Raw Feeding for Dogs

The raw diet, also known as the Biologically Appropriate Raw Food (BARF) diet, involves feeding dogs raw meats and vegetables, similar to what their ancestors would have eaten in the wild.

palapets.com

Step 3

Gecko starts monitoring and alerts if further optimization is needed

In monthly execution sprints, they focused on three key areas:

• Optimizing product and category pages — ContentGecko keyword researching, clustering and page-mapping technology revealed an SEO opportunity for product category restructuring. This was augmented by optimizing key on-page elements for cluster keywords.
• Eliminating technical issues — Our domain auditing framework highlighted technical SEO issues regarding Shopify multi-language setups and canonicalization.
• Filling in high-impact content gaps — We set our sights on educating the target audience on the benefits of raw feeding for dogs. We mapped all search terms in this content hub to funnel stages and began producing content starting from the highest priority items. This process is still ongoing.

The results so far

#1 ranking content worldwide

In just a few months Palapates has found its content niche and has started ranking at the highest position worldwide. Their content keeps on setting new traffic highs each month and without active involvement when their plan is in the “monitoring mode”.

Can my dog eat X

We made raw dog food easy as kibble. Pala is air-dried raw food made of 100% natural ingredients, selected for their digestibility and nutritional values.

palapets.com

“Great solution even for a small team. I can focus on other tasks while ContentGecko handles our website content.” (Mikael, Head of Marketing)

It is time to get a handle on your content efforts!

See if you are eligible and turn your content efforts into profit

Most B2B SaaS marketers are aware that achieving tangible results with content is not an easy task.

At ContentGecko, our approach is focused on two key variables:

1. We only partner with companies where we can provide value that exceeds the cost of our platform.
2. Our clients are data-driven and prepared to implement the strategies ContentGecko’s platform provides to them.

If you’re ready to turn a new page (read: De-index your unhelpful content and create the right new content following a precise strategy), then leave your contact down below and we’ll get back to you.