Last modified

October 23, 2023

Hub

Client Study

Created by

Erki All

The Influencer Marketing Platform Promoty has been doing a great job creating valuable content and driving organic traffic. However, they were ready to switch gears for exponential growth.

Together with ContentGecko, the goal was set to go from 18,000 to 93,000 clicks per month in a fairly short timeframe.

These are the results after 4 months of working with ContentGecko:

Their Story

Helping brands and agencies grow with influencer marketing

Promoty is an influencer marketing infrastructure company. In today's world, where 92% of consumers trust recommendations from friends, family, and idols more than traditional advertising, influencer marketing has become increasingly important.

Promoty has developed a set of tools that assist brands and agencies in taking advantage of this trend. These tools allow them to find the right influencers and manage all their campaigns in one convenient location.

Thanks to their resourcefulness and determination, Promoty has successfully facilitated tens of thousands of collaborations all over Europe.

Their Goal

Build a mean lean content machine

Promoty's marketing activities are led and executed by their talented CMO, Marelle Ellen. She has built the current SEO content structure from the ground up — resulting in tens of thousands of clicks per month to their content and product pages.

But can the results be exponentially driven upwards while keeping the team lean and operational costs at the same level?

With the help of ContentGecko, they aimed to find and execute specific SEO content strategies to outrank competitors in the current marketplace and drive new traffic to their influencer marketing platform.

Their Solution

Finding the right content gaps and leveraging programmatic content creation

ContentGecko combines the client’s product and market knowledge with aggregated SEO data to build and execute a content strategy for sustainable growth.

For Promoty, this led to dividing the content strategy into two: blog content and programmatic assets.

They enhanced their existing blog content process with ContentGecko’s Breakout Page methodology — analysing query data for top-performing blog posts to discover keywords that would require new URLs to reach their full ranking potential. This ensures that limited content production resources are devoted to high-impact opportunities.

Promoty went the extra mile with its programmatic SEO strategy and modified its internal API to integrate with ContentGecko so that it could automatically search for information to enrich and generate content for dedicated programmatic content templates. Promoty were able to automate everything from ideation and prioritization to content creation and uploading to CMS.

The results so far

Turning ideas into reality one sprint at a time

ContentGecko’s Cluster Match Technology and AI Copilot help Promoty to remain cost-effective and operate with the same team size, all while aggressively pursuing the scaling of their organic traffic.

In just four months, Promoty has set up a sustainable and scaleable content machine where each executed task brings them closer to their desired goal.

"Thanks to ContentGecko, Promoty's SEO skyrocketed from 15,000 to 58,400 clicks in just four months. Their smart SEO solutions and custom tweaks made our English pages shine. Consistency matters to us, and ContentGecko delivered, making SEO our top marketing channel. Now, we're geared up for more growth with their support. It's been a journey fueled by pure determination and grit.” (Marelle, CMO of Promoty)

Do you want to move as smart as Promoty?

See if you are eligible and turn your content efforts into profit

Most B2B SaaS marketers are aware that achieving tangible results with content is not an easy task.

At ContentGecko, our approach is focused on two key variables:

1. We only partner with companies where we can provide value that exceeds the cost of our platform.
2. Our clients are data-driven and prepared to implement the strategies ContentGecko’s platform provides to them.

If you’re ready to turn a new page (read: De-index your unhelpful content and create the right new content following a precise strategy), then leave your contact down below and we’ll get back to you.