Last modified

November 15, 2023

Hub

Client Study

Created by

Erki All

The world of e-commerce tools is a highly competitive field that needs a meticulous content strategy to stay ahead of the competition. Viralsweep worked with ContentGecko to build and execute a sustainable, data-driven SEO content strategy for the next stage of their organic growth.

ContentGecko helped with:

• Optimising internal links
• Programmatic content creation
• Content strategy through keyword research and clustering
• Improving content quality through detailed briefs based on competitive analysis
• Building topical authority through content hubs
• Removing low-quality pages to clean up domain structure

The results after executing 4 sprints with ContentGecko:

Their Story

Accelerating e-commerce, together

They are a like-minded group of founders, developers, and operators who know what it's like to be an entrepreneur in this ecosystem — and what it takes to succeed.

In the big Apphub ecosystem, Viralsweep is one of many apps that helps e-commerce businesses reach new heights.

Now, meet ViralSweep — the best platform for making exciting contests and promotions.

With ViralSweep, you can effortlessly engage your audience, amplify your brand's reach, and drive meaningful interactions via viral sweepstakes, contests, and giveaways.

Their Goal

Find new data-driven content insights and kickstart the next chapter of organic growth

Viralsweep was already implementing a strong SEO content strategy with their in-house specialists’ team and content writers. Producing helpful content weekly led them to consistent traffic and hundreds of URLs to work with.

All of Viralsweeps’ marketing is led by Jim Breese. A talented leader who shows depth of knowledge and expertise in all aspects of marketing — from product positioning to paid ads strategies for cost optimization.

Their goal was to execute a data-driven SEO content strategy for the next stage of organic growth while keeping the operational costs at the same level.

With the help of ContentGecko, they implement monthly sprints that consist of product page improvements, new content writing, internal linking and existing content improvements.

Their Solution

Combining in-house knowledge with ContentGecko’s technology

Viralsweeps’ product and market knowledge was combined with ContentGecko’s SEO data and machine learning algorithms to draw out the best path moving forward.

In monthly execution sprints, they focused on four key areas:

• Restructuring product pages — they created a tailor-made product page for each bottom-funnel keyword cluster ContentGecko uncovered, ensuring that each searcher would see the most relevant page.
• Eliminating cannibalization issues — with over 200 blog pages, there is bound to be some repetition. The pages that didn’t add value to the domain were merged with similar pages.
• Filling in high-impact content gaps — some pages were written too broad and tried to cover too many search intents at once. They used ContentGecko to flag such areas and created new pages to fill in the gaps.
• Programmatic content — they created 50 pages in 2 days to answer very specific search intents in an existing hub. Most of these pages ranked in the TOP 10 results the following week.

The results so far

Meaningful progress in organic traffic

In the era of topical authority and AI content generation, the company that understands how search engines work and how they can align with them wins the game.

Viralsweep is doing exactly that. Executing an optimized content strategy has brought them significant organic growth. An optimized information structure of their website allows them to make better decisions — what content to create, delete and modify for the highest ROI.

The results after executing 4 sprints with ContentGecko:

"We aspire to be as data-driven as possible when in comes to marketing in Viralsweep. It was important for us that ContentGeckos’ output would align with our existing content plan and clearly bring out sections where we could improve.” (Jim Breese, Director of Marketing at Apphub)

Do you want to grow like Viralsweep?

See if you are eligible and turn your content efforts into profit

Most B2B SaaS marketers are aware that achieving tangible results with content is not an easy task.

At ContentGecko, our approach is focused on two key variables:

1. We only partner with companies where we can provide value that exceeds the cost of our platform.
2. Our clients are data-driven and prepared to implement the strategies ContentGecko’s platform provides to them.

If you’re ready to turn a new page (read: De-index your unhelpful content and create the right new content following a precise strategy), then leave your contact down below and we’ll get back to you.