Mature businesses
You produce content and its expensive. Results might be okay but stagnated. You follow no real content strategy. Hiring an in-house team is expensive and takes at least 6 months to get onboarded. Agencies are expensive, subjective and hard to trust.
Startups and medium size businesses
You need inbound growth. Paid Ads are not a sustainable strategy. You know you have to do SEO, but it’s difficult and expensive. If you do it wrong, you will burn money. Producing thought leadership content gets no SEO results and random AI content does not rank.