SEO ROI Calculator
Calculate the return on investment for your SEO efforts and understand the potential value of your organic traffic growth.
FAQ
What is "Starting Traffic"?
Starting Traffic is your current monthly organic traffic baseline. This could be your current website's monthly organic visitors from search engines, which serves as the foundation for calculating growth.
What does "Target Traffic" mean?
Target Traffic is your goal for monthly organic traffic after implementing your SEO strategy. This represents the traffic level you want to achieve through your SEO efforts.
What's "Growth Timeframe (months)"?
This is the timeline you expect to achieve your target traffic goals. SEO typically takes 6-12 months to show significant results, so this helps calculate the ROI over your expected timeframe.
Can you explain "Traffic value"?
Traffic value represents the monetary worth of your organic traffic. This is calculated based on your conversion rate and average customer value, or can be estimated using industry benchmarks for cost-per-click values.
What does the Investment section tell me?
The Investment section calculates your total SEO costs, including agency fees, tools, content creation, and internal resources. This helps determine your actual investment to compare against the returns.
What about the "Advanced" settings?
Advanced settings allow you to fine-tune calculations with factors like conversion rates, customer lifetime value, seasonal variations, and competitive factors that might affect your SEO performance and ROI.
What does ROI indicate?
ROI (Return on Investment) shows the percentage return you can expect from your SEO investment. A positive ROI means your SEO efforts are profitable, while the percentage indicates how much return you get for every dollar invested.
Can you describe the graph?
The graph visualizes your traffic growth over time, showing the projected increase from your starting traffic to target traffic over your specified timeframe. It helps you understand the growth trajectory and when you might break even on your investment.
What about the "Additional traffic", "Additional traffic value", and "Total investment" indicators?
Additional traffic shows the net increase in monthly visitors. Additional traffic value converts this into monetary terms. Total investment represents your cumulative SEO spend. Together, these indicators help you understand the relationship between investment and returns.
