Case Study
Existing
blog traffic
grew
+32%.
01 - Who is the client?
A specialist
aquarium
webshop.
Aquariumwarenhuis.nl serves Dutch aquarium, pond, and terrarium enthusiasts with a large catalog of food, medication, plants, fertilizers, filters, lighting, heating, pumps, CO2 systems, test sets, and spare parts.
The business is built on practical hobbyist trust:
- 100+ years of combined aquarium experience
- Large specialized product catalog
- Competitive pricing and deals
- Fast Dutch shipping
- Product advice from real aquarium people
02 - What was the problem?
A strong
blog library
was under-
performing.
Aquariumwarenhuis.nl was not starting from zero. It already had an extensive article library built over years, but many pages were outdated, loosely structured for SEO, and missing the commercial intent that connects care advice to product purchases.
The job was to revive already-indexed pages and expand into uncovered Dutch aquarium searches at the same time.
8,509
baseline CG page clicks in Oct 2025377K
baseline CG page impressions in Oct 20257,284
keyword cluster opportunities identified03 - How we solved it
We ran
updates and
new articles
together.
From October 2025, ContentGecko ran a dual-track operation: 40 existing blog articles updated each month and 40 net-new SEO articles added each month. Updates moved faster because Google already knew the URLs. New articles expanded the site's topical coverage.
The style guide captured owner Roderik Louis' voice: expert, accessible, and personal. Each Dutch article used structured FAQs, internal links, product shortcodes, author bylines, and terminology rules that matched the brand.
40
existing blog articles updated every month40
new SEO articles added every month480
articles added or updated from Oct to Mar04 - What were the results?
Updates
lifted the
whole SEO
engine.
+32%
CG page clicks
8,509 clicks in Oct 2025 -> 11,269 clicks in Mar 2026.+60%
CG page impressions
377,293 impressions in Oct 2025 -> 602,463 in Mar 2026.74%
of site clicks
By March, CG-managed pages drove most organic clicks.Oct/Nov baseline to March
ContentGecko-managed pages grew from 8,509 clicks in October to 11,269 in March. Their share of total site clicks rose from 66% to 74%, while impression share rose from 79% to 98%.