Case Study
UPGREAT
went from
0 to 4,238
blog clicks.
01 - Who is the client?
Certified
refurbished
Apple devices.
UPGREAT sells certified refurbished iPhones, iPads, MacBooks, Apple Watches, and accessories in Estonia, with translated storefronts for English, Finnish, Latvian, Lithuanian, and Russian customers.
Every product promise supports a lower-risk purchase:
- Technician-certified devices
- 2-year warranty
- 14-day satisfaction guarantee
- 0% instalment financing
- Device buyback within 48 hours
02 - What was the problem?
Buyers were
researching.
UPGREAT was
missing.
The site had product and category pages, but zero SEO blog content. Organic visibility came from branded and transactional searches, while comparison, how-to, and buying-guide queries were largely untouched.
The opportunity was not more product pages. It was meeting customers before they knew which Apple device to buy.
0
SEO blog articles before ContentGecko11,374
relevant Apple-device keywords identified7,516
monthly clicks before launch03 - How we solved it
We built the
SEO blog
around real
product intent.
ContentGecko analysed 11,374 keywords and clustered them into a hub-and-spoke plan across Apple product categories. Articles moved through briefing, research, drafting, editing, and illustration before publishing.
The content was written in Estonian first, with translation infrastructure prepared for EN, FI, LV, LT, and RU. Every article used UPGREAT's brand language, including "uuskasutatud", and linked back to relevant product pages.
6
topic hubs across Apple product categories1,125
new articles planned from keyword clusters138
articles published, illustrated, or edited by May 202604 - What were the results?
Nearly 5x
more monthly
search
visibility.
+161%
monthly clicks
7,516 in Jun 2025 -> 19,660 in Mar 2026+373%
monthly impressions
401K in Jun 2025 -> 1.9M in Mar 20268.0 -> 5.0
average position
Ranking position improved while impressions scaled.Blog article growth
ContentGecko blog articles grew from 0 to 4,238 monthly clicks in about seven months. By April 2026, they produced roughly 25% of total site clicks and 52% of total impressions.