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Best AI Writing Tools for Marketing Leaders in 2022

For marketing leaders and content strategists looking to scale organic traffic efficiently, AI writing tools have become essential resources in 2022. These tools can dramatically improve your content creation workflow, enhance SEO performance, and help your team produce more high-quality content with fewer resources.

3D cartoon-style illustration featuring a group of soft, rounded green geckos sitting around a glowing neon orange computer screen displaying AI-generated text documents and colorful marketing graphs. Some geckos are typing, others analyzing SEO keyword charts, and one is editing content, all on a desk against a smooth light blue-to-purple gradient background. Neon orange highlights emphasize collaboration and productivity.

Top AI Writing Tools That Deliver Results in 2022

1. Jasper (formerly Jarvis)

Jasper stands out as a premier enterprise-grade AI writing assistant, offering robust features for marketing teams needing to scale content production. With SEO optimization capabilities, content templates, and team collaboration features, it’s designed for marketing departments that need to maintain brand consistency while accelerating output.

Key features:

  • Content templates for blogs, social media, and ads
  • SEO optimization and keyword integration
  • Multilingual support
  • Brand voice customization
  • Pricing starts at $49/month for the Starter Plan

2. Copy.ai

Copy.ai delivers a user-friendly platform ideal for solo marketers and small businesses needing to produce various content types quickly. The tool excels at generating ad copy, social media content, and blog outlines with minimal input, making it perfect for teams with limited resources but ambitious content goals.

Key features:

  • Blog post generation and outlines
  • Ad copy and social media content
  • SEO-focused outputs
  • Free tier available + $49/month for Pro Plan
  • Chrome extension for easy access

3. Surfer SEO

While not exclusively a writing tool, Surfer SEO has become essential for content strategists focused on organic traffic growth. It combines AI-powered content optimization with real-time SEO scoring, analyzing top-performing pages to guide your content creation.

Key features:

  • Content optimization based on top-performing pages
  • Keyword clustering and prioritization
  • On-page SEO scoring
  • Integration with Google Docs and WordPress
  • Pricing starts at $59/month (Basic Plan)

4. Rytr

For budget-conscious teams, Rytr offers an affordable yet capable AI writing solution that supports 35+ languages and various content formats. At just $7.50/month for unlimited usage, it provides exceptional value for marketers needing to produce consistent content across multiple channels.

Key features:

  • Social media captions and CTAs
  • Blog post generation
  • 35+ languages support
  • Free tier (10k chars/month), $7.50/month (unlimited)
  • Chrome extension available

5. Grammarly

As the established leader in writing assistance, Grammarly’s AI capabilities have evolved significantly in 2022. Beyond grammar checking, it now offers tone adjustment, email drafting, and sophisticated style recommendations that help maintain consistent brand voice across teams.

Key features:

  • Grammar and spelling correction
  • Tone adjustment and readability scoring
  • Style recommendations
  • Email drafting assistance
  • Free tier with premium options

6. Frase/Clearscope

For SEO-focused content teams, tools like Frase and Clearscope offer specialized content optimization that goes beyond general AI writing. They analyze search intent and provide specific recommendations for improving content relevance, helping you create material that genuinely meets user needs.

Key features:

  • SEO-driven content optimization
  • Search intent analysis
  • Keyword integration recommendations
  • Competitor content analysis
  • Subscription-based pricing

7. WriteSonic

WriteSonic has gained popularity for its ability to rapidly generate long-form content drafts. The platform can produce 1,500-word drafts in approximately 15 seconds, enabling unprecedented content scaling for teams with aggressive publishing schedules.

Key features:

  • Rapid long-form content generation
  • Multilingual templates
  • Product descriptions and ad copy
  • Integration with various marketing platforms
  • Subscription-based pricing

Comparing AI Writing Tool Performance

When evaluating AI writing tools for your marketing team, consider these key performance factors:

ToolNatural Language QualitySEO OptimizationCMS IntegrationUser-Friendliness
JasperHigh (contextual understanding)Strong (keyword targeting)Yes (WordPress, HubSpot)Intuitive interface
Copy.aiModerate (template-driven)Moderate (basic SEO)Limited (API access)Simple, user-friendly
Surfer SEON/A (focus on optimization)Excellent (real-time scoring)Yes (WordPress, Shopify)Steep learning curve
RytrGood (for short-form)BasicLimitedVery user-friendly
GrammarlyExcellent (tone/style)LimitedBrowser extensionHighly intuitive

Maximizing ROI With AI Writing Tools

To get the most from your AI writing investment, consider these best practices:

  1. Use AI for first drafts and outlines - Let AI generate initial content while your team focuses on editing and enhancing. This approach can cut content creation time by 50-70% while maintaining quality.

  2. Combine multiple tools for best results - Use AI content optimization tools for SEO and separate tools for creative generation. For example, pair Jasper for drafting with Surfer SEO for optimization.

  3. Develop clear workflows - Establish processes for how AI drafts move through review and publication. Define who handles prompting, editing, fact-checking, and final approval.

  4. Train AI on your brand voice - Provide examples of your best content to help AI tools learn your style. Most premium tools allow for brand voice customization that improves with more examples.

3D cartoon-style illustration of a green gecko in business attire training an AI robot assistant. The gecko is holding neon orange content drafts and pointing to a large chart labeled with SEO metrics, while the AI robot imitates writing on a tablet. The background is a soft light blue-to-purple gradient, with neon orange text and icons floating around symbolizing brand voice, workflow, and content optimization.

  1. Focus on strategic content planning - Use tools like free keyword clustering to identify high-value content opportunities before unleashing your AI tools.

Impact on Content Strategy and SEO

Marketing teams implementing AI writing tools effectively report significant improvements:

  • 50-70% reduction in content creation time for agencies and marketing departments
  • 20-30% increases in organic rankings for AI-optimized content
  • 40% higher organic traffic within 6 months for companies scaling blog output

According to industry surveys, approximately 30% of US marketing teams were using AI writing tools by 2022, with adoption growing at over 200% year-over-year from 2021-2022. This rapid adoption reflects the competitive advantage these tools provide.

One mid-sized SaaS company implemented a combination of Jasper and Surfer SEO to scale their blog from 5 posts monthly to 20, resulting in a 215% increase in organic traffic within two quarters—all without expanding their content team.

Limitations and Considerations

While AI writing tools offer tremendous benefits, marketing leaders should be aware of potential limitations:

  1. Quality control remains essential - AI-generated content can sometimes be repetitive or generic without proper editing. Establish a review process to ensure originality and accuracy.

  2. SEO penalties for poor implementation - Poorly optimized AI content may trigger duplicate content issues or lack the depth required for competitive keywords. Always have subject matter experts review technical content.

  3. Cost considerations - Enterprise tools like Jasper require significant budget allocation. Start with free AI SEO content writer tools to test capabilities before investing.

  4. Integration challenges - Some tools may not integrate seamlessly with your existing content workflow. Evaluate compatibility with your CMS and project management systems before committing.

To address these challenges, platforms like ContentGecko have emerged, offering comprehensive AI-powered SEO content assistance that combines content creation with strategic planning and optimization.

The Future of AI and Content Strategy

As AI writing technology continues to evolve, we’re seeing a shift toward AI-driven SEO strategies that integrate various optimization approaches. The distinction between generative engine optimization vs search engine optimization is becoming increasingly important for content strategists.

Marketing leaders should consider not just how AI can write content, but how it can inform broader content strategy decisions, including:

  • Identifying content gaps and opportunities
  • Predicting trending topics
  • Personalizing content for different audience segments
  • Optimizing for voice search and AI assistants

Forward-thinking organizations are already using AI not just as writing assistants but as strategic partners that analyze competitor content, identify new keyword opportunities, and suggest content structures that align with search intent.

TL;DR

The best AI writing tools for marketing leaders in 2022 include Jasper, Copy.ai, Surfer SEO, Rytr, Grammarly, Frase/Clearscope, and WriteSonic. These tools dramatically improve content creation efficiency, with teams reporting 50-70% time savings and significant organic traffic improvements. While AI excels at generating drafts and optimizing for SEO, human oversight remains crucial for quality and brand voice consistency. Consider using free AI SEO content writer tools to test capabilities before investing in premium solutions, and implement clear workflows that combine AI efficiency with human creativity for maximum impact.