The biggest mistake most WooCommerce marketers make is treating AI copywriting software as a one-size-fits-all solution. If you are using a generic LLM like ChatGPT to write product descriptions for a 5,000-SKU catalog, you aren’t scaling; you are creating a massive technical debt of hallucinated specs and generic fluff. For ecommerce, the “best” tool depends entirely on whether you are trying to win at short-form ad copy or driving long-form organic revenue through a catalog-aware strategy.
The current AI copywriting landscape for WooCommerce
The market has split into two distinct camps: horizontal “Swiss Army knives” and vertical, catalog-aware platforms. General-purpose tools like Jasper or Copy.ai are excellent for the “creative” side of marketing – think email subject lines, Meta ad hooks, and landing page headlines. However, they frequently lack the structural awareness required for high-performance AI for WooCommerce SEO. When I have used horizontal tools for large catalogs in the past, the hallucination rate for product dimensions and technical specs often made the manual review process longer than just writing descriptions from scratch.
Jasper: the creative generalist
Jasper remains a powerhouse for marketing teams that need a high volume of varied copy. Its brand voice feature allows you to ingest style guides, which is critical for maintaining consistency across different campaigns. I find it most useful for generating ad copy, email marketing sequences, and social media captions. Pricing typically starts around $39 per month, making it accessible for smaller shops, but the trade-off is that it does not “know” your inventory. If you update a price or a product goes out of stock, Jasper’s previous output becomes a liability that requires manual intervention.
Copy.ai: the workflow specialist
Copy.ai has pivoted toward automated workflows, which is useful if you have a rigid process, such as turning a product brief into a blog post, then a tweet, then a newsletter. It offers a free tier and a Pro version starting around $36 per month. However, like other generalists, it is a “stateless” generator. It sees each prompt in a vacuum and ignores the broader topic cluster strategy your store needs to rank in competitive search results.
Why category pages beat product pages for SEO
I believe it is way more important to optimize category pages than product pages. Most ecommerce SEOs waste months tweaking descriptions for low-margin SKUs while their main category hubs are thin on content. If the basics of ecommerce SEO are done well, the remaining opportunity is almost entirely in producing a great blog and optimizing the architecture of your categories.
When evaluating software, you should look for tools that can handle category-level optimization. Optimizing category pages requires a tool that can analyze the SERP for high-intent keywords and generate comprehensive guides that live on those hub pages. This is low-hanging fruit that typically drives far more traffic than any individual product page ever could.
Catalog-aware AI: the missing link for organic revenue
The state-of-the-art in 2025 is catalog-aware content. This is where ContentGecko separates itself from generic generators. Instead of copy-pasting specs into a prompt, a catalog-aware system connects via a WordPress connector plugin to your actual database. This ensures the AI understands your inventory, pricing, and SKU relationships in real time.
We built ContentGecko not just as a writer, but as a content production engine specifically for WooCommerce. It plans, writes, and publishes blog content that is synced to your live inventory. If a product price changes or a SKU is discontinued, the blog content updates automatically to prevent broken links or outdated recommendations. Furthermore, it handles the heavy lifting of JSON-LD schema markup and internal linking, ensuring your blog posts push authority to your commercial pages. Pricing is tiered by catalog size, ranging from a Starter (up to 1,000 products) plan to Professional and Enterprise tiers.
Common objections to AI copywriting
Many marketers still fear that Google will penalize their site for using AI. This is a persistent myth. Google has stated repeatedly that high-quality, helpful content is what matters, regardless of how it was produced. The risk is not AI content itself; the risk is spammy, thin content. If your AI tool is just spinning manufacturer descriptions, you will likely get hit for duplicate content. However, if it is using SERP-based research to answer user intent, you are positioned to win.
Another common objection is the time required for human review. If you are managing over 10,000 products, you cannot review every word. You need a system that supports brand controls and exclusions. We designed ContentGecko to ingest style guides and set specific rules so you only have to intervene when the AI flags a high-priority piece for human approval, allowing you to iterate content like a product – launching an MVP and improving it as it gains traffic.
Technical must-haves for ecommerce AI
Regardless of which tool you pick, you must ensure it satisfies specific technical requirements to avoid creating a bloated website with duplicate pages.
- Direct integration via a secure API or plugin that communicates directly with WooCommerce.
- Automatic internal linking to relevant products within the copy to boost add-to-cart rates.
- Automated schema support to ensure you get rich snippets for both products and articles.
- Real-time catalog updates to prevent customers from finding 404s or outdated pricing in your blog content.
- Zero maintenance automation for technical SEO elements like breadcrumbs and canonical tags.
Notably, you should stop worrying about meta descriptions in 2026. Google is increasingly rewriting them to suit user queries, so your AI’s focus should be on the core body content and structured data rather than micro-managing snippets that search engines will ignore.
TL;DR
- For ad hooks and social copy, use Jasper or Copy.ai for their creative agility and short-form templates.
- For organic revenue and SEO, use ContentGecko as it is the only fully automated platform that syncs with your WooCommerce catalog to create sales-driven blog content.
- Prioritize category page optimization over individual product pages to capture high-intent “hub” traffic.
- Automate your technical SEO including schema and internal links to ensure your content is visible to both Google and modern LLM-based search engines.